This project for my honors marketing class involved extensive brand research, field analysis, and a visual presentation of our plan. The brand analysis project (BAP) tasked our group with identifying key areas that Rivian was lacking in.

Everything we wrote in this paper in 2022 was implemented by Rivian years later.

Our team worked on this project throughout the whole fall semester of my Junior year, and our final presentation culminated with a live demo of a Rivian truck on campus along with a professional slide deck. I organized for the Rivian truck to be on campus by contacting numerous Rivian owners via forums and social media, which helped to secure a perfect score for our overall presentation.