Our Founders Lab New Venture team (Samantha Forster, Aidan McGuire, and Wesley T.) received an MBA selection award for our brand, the GOATGENE.

"While traction is measured in many ways, customer interest and engagement are powerful metrics. To that end, we had a group of MBA students explore our Symposium last week and select their top ventures. Having potential customers identify and back your idea is a level of traction that I can't debate" - Thesis Director Jared Byrne

Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” The GOATGENE is a media/lifestyle company that provides people with the means to start an activity they can go try with no previous experience. We plan to market research different “niche” activities, reach out to professionals and prospects, design and sell merchandise, create social media content on multiple platforms, and host live events that promote GOATGENE.

My involvement in this year-long thesis was extensive. I produced, edited, and posted all media along with managing the brand and its future. The GOATGENE has received funding from overseas investors along with internal funding from ASU and the GOATGENE community is still growing strong.